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Overall, the FIFPRO Best 11 lineup for this year showcases the immense quality and diversity of talent that exists in football today. From established veterans to rising stars, each player in the lineup has proven themselves to be among the elite in their respective positions. It is a testament to the competitiveness and excitement of the sport that such a lineup can be assembled, and fans around the world will no doubt be eagerly awaiting the performances of these players in the coming year.The Atlanta Falcons have named Amy Ard, the Executive Director of Motherhood Beyond Bars, as their 2024 Inspire Change Changemaker recipient. Ard, as well as Motherhood Beyond Bars Program Director Vanessa Garrett, will serve as honorary captains in next Sunday’s game against the New York Giants. The Inspire Change Changemaker Award recognizes an individual in each NFL team market making a difference in their community with their social justice work. The Changemaker Award focuses specifically on individuals making an impact in the areas of education, economic advancement, police-community relations and criminal justice reform. Each Inspire Change Changemaker is selected by their local NFL team and receives a $10,000 donation from the NFL Foundation to a non-profit organization of their choice. Javascript is required for you to be able to read premium content. Please enable it in your browser settings.LONDON & NEW YORK--(BUSINESS WIRE)--Dec 23, 2024-- Vertical Aerospace Ltd. (“Vertical” or the “Company”) (NYSE: EVTL; EVTLW), a global aerospace and technology company that is pioneering electric aviation, has entered into definitive documents and received shareholder approval for a transaction that includes up to $50 million in new committed funding. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241223436920/en/ Vertical Aerospace's VX4 prototype, which is currently under going piloted flight tests at its Flight Test Centre. (Photo: Business Wire) Today’s announcement marks the significant advancement of the agreement in principle, announced in November , aimed at strengthening Vertical’s balance sheet by approximately $180 million and accelerating the Company’s Flightpath 2030 strategy . Stuart Simpson, CEO at Vertical, said: “Ending this momentous year with a finalised funding commitment and strong shareholder backing is a tremendous milestone. This moment sets us up perfectly for our biggest year yet - with new investment, piloted testing progress and major technological developments all on the cards." Jason Mudrick, Founder and Chief Investment Officer at Mudrick Capital Management, said: “Vertical is revolutionizing how the world moves, and we are proud to play a pivotal role in positioning the company for success. We look forward to continuing to partner with Vertical’s exceptional team and contributing capital market and other expertise in helping to bring their groundbreaking product offering to reality.” Today’s announcement includes: Notes to Editors About Vertical Aerospace Vertical Aerospace is a global aerospace and technology company pioneering electric aviation. Vertical is creating a safer, cleaner and quieter way to travel. Vertical’s VX4 is a piloted, four passenger, Electric Vertical Take-Off and Landing (eVTOL) aircraft, with zero operating emissions. Vertical combines partnering with leading aerospace companies, including GKN Aerospace, Honeywell and Leonardo, with developing its own proprietary battery and propeller technology to develop the world’s most advanced and safest eVTOL. Vertical has c.1,500 pre-orders of the VX4, with customers across four continents, including American Airlines, Japan Airlines, GOL and Bristow. Headquartered in Bristol, the epicentre of the UK’s aerospace industry, Vertical was founded in 2016 by Stephen Fitzpatrick, founder of the OVO Group, Europe’s largest independent energy retailer. Vertical’s experienced leadership team comes from top tier automotive and aerospace companies such as Rolls-Royce, Airbus, GM and Leonardo. Together they have previously certified and supported over 30 different civil and military aircraft and propulsion systems. Forward-Looking Statements This press release contains forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995 that relate to our current expectations and views of future events. We intend such forward-looking statements to be covered by the safe harbor provisions for forward-looking statements as contained in Section 27A of the Securities Act and Section 21E of the Exchange Act. Any express or implied statements contained in this press release that are not statements of historical fact may be deemed to be forward-looking statements, including, without limitation, statements regarding completion of the committed funding from Mudrick Capital and use of proceeds therefrom, the sufficiency of the proceeds from the committed funding to meet the Company’s more immediate capital expenditure requirements, the Company’s satisfaction of all closing conditions to the committed funding, our ability and plans to raise additional capital to fund our operations, statements regarding the design and manufacture of the VX4, our future results of operations and financial position and expected financial performance and operational performance, liquidity, growth and profitability strategies, business strategy and plans and objectives of management for future operations, including the building and testing of our prototype aircrafts on timelines projected, selection of suppliers, certification and the commercialization of the VX4 and our ability to achieve regulatory certification of our aircraft product on any particular timeline or at all, our plans to mitigate the risk that we are unable to continue as a going concern, our plans for capital expenditures, the expectations surrounding pre-orders and commitments, the features and capabilities of the VX4, the transition towards a net-zero emissions economy, as well as statements that include the words “expect,” “intend,” “plan,” “believe,” “project,” “forecast,” “estimate,” “may,” “should,” “anticipate,” “will,” “aim,” “potential,” “continue,” “are likely to” and similar statements of a future or forward-looking nature. Forward-looking statements are neither promises nor guarantees, but involve known and unknown risks and uncertainties that could cause actual results to differ materially from those projected, including, without limitation: our limited operating history without manufactured non-prototype aircraft or completed eVTOL aircraft customer order; our potential inability to raise additional funds when we need or want them, or at all, to fund our operations; our limited cash and cash equivalents and recurring losses from our operations raise significant doubt (or raise substantial doubt as contemplated by PCAOB standards) regarding our ability to continue as a going concern; our potential inability to produce or launch aircraft in the volumes or timelines projected; the potential inability to obtain the necessary certifications for production and operation within any projected timeline, or at all; the inability for our aircraft to perform at the level we expect and may have potential defects; our history of losses and the expectation to incur significant expenses and continuing losses for the foreseeable future; the market for eVTOL aircraft being in a relatively early stage; any accidents or incidents involving eVTOL aircraft could harm our business; our dependence on partners and suppliers for the components in our aircraft and for operational needs; the potential that certain strategic partnerships may not materialize into long-term partnership arrangements; all of the pre-orders received are conditional and may be terminated at any time and any predelivery payments may be fully refundable upon certain specified dates; any circumstances; any potential failure to effectively manage our growth; our inability to recruit and retain senior management and other highly skilled personnel; we have previously identified material weaknesses in our internal controls over financial reporting which if we fail to properly remediate, could adversely affect our results of operations, investor confidence in us and the market price of our ordinary shares; as a foreign private issuer we follow certain home country corporate governance rules, are not subject to U.S. proxy rules and are subject to Exchange Act reporting obligations that, to some extent, are more lenient and less frequent than those of a U.S. domestic public company; and the other important factors discussed under the caption “Risk Factors” in our Annual Report on Form 20-F filed with the U.S. Securities and Exchange Commission (“SEC”) on March 14, 2024, as such factors may be updated from time to time in our other filings with the SEC. Any forward-looking statements contained in this press release speak only as of the date hereof and accordingly undue reliance should not be placed on such statements. We disclaim any obligation or undertaking to update or revise any forward-looking statements contained in this press release, whether as a result of new information, future events or otherwise, other than to the extent required by applicable law. View source version on businesswire.com : https://www.businesswire.com/news/home/20241223436920/en/ CONTACT: Justin Bates, Head of Communications justin.bates@vertical-aerospace.com +44 7878 357 463 Samuel Emden, Head of Investor Affairs samuel.emden@vertical-aerospace.com +44 7816 459 904 KEYWORD: NEW YORK EUROPE UNITED STATES UNITED KINGDOM NORTH AMERICA INDUSTRY KEYWORD: ENGINEERING AIR TRANSPORT MANUFACTURING SOURCE: Vertical Aerospace Ltd. Copyright Business Wire 2024. PUB: 12/23/2024 04:37 PM/DISC: 12/23/2024 04:37 PM http://www.businesswire.com/news/home/20241223436920/en

A light breeze drifted through a small creative agency in Mumbai’s Dadar district one summer morning. The design team, huddled around their laptops, felt the pressure mounting: a major client had just announced a nationwide campaign rollout, with deadlines looming. Miles away in a Delhi high-rise, a senior brand manager scrolled through social media feedback, worried their latest ad push wasn’t connecting outside metro cities. Meanwhile, in Bengaluru, an e-commerce startup was about to launch a new fashion line but struggled to craft messaging that appealed both to cosmopolitan millennials and more conservative families. Three different corners of India, three distinct advertising challenges, yet one transformative solution—artificial intelligence (AI)-driven storytelling. Once considered futuristic, AI is now rapidly reshaping the nation’s advertising landscape. From bridging linguistic divides to crafting laser-focused personalization, AI has evolved from buzzword to essential creative partner. The human touch—amplified Unlike traditional automation tools, generative AI models like ChatGPT do more than just speed up repetitive tasks. They tap into vast datasets—ranging from pop culture references to local dialects—and produce creative outputs. When a Bengaluru-based fashion retailer tested AI-generated ad copy, the variety of taglines in English, Kannada and colloquial Hinglish was impressive. After feeding the AI a few prompts about the brand’s vibrant identity, the marketing team was flooded with punchy lines that mixed local phrases with pop culture references. But human creativity remained essential. Marketers shortlisted the best lines, refined the tone and added finishing touches that gave the copy its unique personality. The campaign’s success showed how technology and a human touch can combine to create something genuinely engaging. Also read: Personalization at scale India’s cultural and linguistic diversity is both a treasure trove and a major hurdle for advertisers. A national fast-moving consumer goods (FMCG) company in Delhi embraced AI-driven storytelling for a tea promotion and segmented its audience by region, language and age. Using AI, the brand generated video scripts and social media captions in multiple languages, each infused with local cultural references—Punjab’s robust chai traditions, Assam’s proud tea heritage and more. This approach was not only faster but also more effective: engagement and brand recall skyrocketed, validating the power of personalized, localized content. Yet, as Sreeraman Thiagarajan, chief executive officer (CEO) at Agrahyah Technologies, notes, marketers should look beyond tactical AI uses like ad copy generation and think bigger. “The real power of AI lies in weaving it into every touchpoint with the consumer, not just in isolated tasks." Meanwhile, Yesudas S. Pillai, founder of Y&A Transformation and strategic advisor at Channel Factory, believes AI can address India’s diversity head-on. “AI’s ability to craft hyper-personalized messages is a game-changer, especially in a market like India, where diversity in language, culture and preferences poses significant challenges. AI can help create campaigns that are rooted in relevant languages and contextual narratives for different sets of consumers." Multiple angles, one unified message A media house in Mumbai used AI to maintain narrative consistency across platforms—from print ads to social posts to radio jingles. Creative directors, copywriters and scriptwriters fed a core brand story into the AI, complete with emotional undertones and character sketches. The AI then spun multiple versions, each tailored to a specific channel. For instance, the radio jingle was short and catchy, while the social posts captured a fun, quippy brand tone. Print ads used more formal language. Also read: In today’s hyper-competitive market, cohesive multi-channel experiences are crucial. AI’s ability to preserve a brand’s spirit while adapting to different formats has helped unify campaigns like never before. Breaking language barriers The rise of regional over-the-top (OTT) platforms, vernacular news portals and local YouTube channels shows how deeply Indians value content in their mother tongues. AI models trained on extensive linguistic datasets can easily switch between Marathi, Tamil, Telugu, Bengali and more, ensuring brand messages stay culturally relevant. Mandar Natekar, co-founder and CEO of VisualDub.Ai, observes that Indian social culture is moving toward “language and cultural pride," making it more important than ever for brands to speak consumers’ languages authentically. “For the longest time, ad films were shot in Hindi and then dubbed for regional audiences, but that risked losing authenticity. With GenAI (generative AI), brands can connect with consumers in their own language quickly and at a lower cost." A Hyderabad ad agency recently proved this by using AI to craft Telugu-specific campaigns for a cookware brand. The AI not only provided accurate translations but also added references to popular local dishes and cooking traditions. The resulting ads felt far more intimate than a straightforward English translation ever could, boosting sales and sparking social media praise for their heartfelt tone. Insights beyond creation Part of AI’s appeal lies in its ability to analyze the impact of content, not just create it. Marketers gain real-time insights into which scripts or visuals drive higher engagement or lead to more sales. At a startup in Gurugram, the marketing team ran two AI-created campaigns—one comedic, one inspirational—for a mobile app launch. Within hours, analytics showed the inspirational tone resonated far more with the target audience. Budgets and creative focus were swiftly adjusted, improving efficiency and impact. Also read: According to Pillai, “AI-driven storytelling can transform data into impactful engagement opportunities," but he cautions against sacrificing genuine human experiences for last-click ambitions. “I hope we don’t devolve into transactional, stereotypical representations." Enhancing user experiences AI also powers personalized recommendations on OTT platforms, ride-sharing apps and e-commerce sites. Thiagarajan notes that these platforms can leverage real-time demand and supply data to deliver near-seamless user experiences. Whether it’s suggesting a new movie or providing a faster cab route, AI can help tailor each interaction to a user’s preferences. That said, Pillai emphasizes the importance of training GenAI models on diverse datasets to respect cultural nuances. Agencies should see AI as a creative collaborator rather than a threat to originality. “They act as creative partners, generating ideas and even scripting ads, allowing agencies more time for strategic thinking and refining insights." Preserving authenticity and trust In a market as diverse as India, authenticity is everything. An AI might misinterpret subtle cultural references or miss sensitive issues, so human oversight remains vital. At the same time, data privacy and ethical considerations loom large. As AI mines vast user information to personalize campaigns, brands must be transparent and responsible in their data usage. A future of infinite possibilities As India’s digital ecosystem continues to grow, AI-driven storytelling is poised to become even more integral to advertising, be it in streamlining online ads or revitalizing traditional media with localized content. The most exciting possibility might be how AI can elevate niche stories and voices across India’s myriad communities. Ultimately, the goal isn’t to replace human imagination with cold algorithms, but to harness AI to amplify creativity, speed and relevance. In a land as dynamic and diverse as India, that meaningful connection is more crucial than ever. And AI, when balanced with human insight, just might be the key to forging it.SHAREHOLDER INVESTIGATION: Halper Sadeh LLC Investigates CCRN, ENLC, MNTX on Behalf of Shareholders

The arrests of the two officials serve as a cautionary tale for all stakeholders involved in poverty alleviation initiatives. It highlights the need for transparency, accountability, and ethical leadership in implementing poverty reduction policies. Furthermore, it underscores the importance of continuous monitoring and evaluation mechanisms to identify and rectify instances of malfeasance or misconduct that impede the progress of poverty alleviation programs.As hunters gear up for the ultimate showdown with the Brachydios, they must prepare themselves for a battle like no other. Utilizing the terrain to their advantage, honing their combat skills, and strategizing their approach will be key to overcoming this formidable adversary. With teamwork, determination, and a dash of luck, hunters may stand a chance against the Brachydios and claim victory in the Crimson Forest.

Honda and Nissan to launch merger talksFollowing the iconic tale of the legendary mythological figure Nezha, the sequel promises to deliver an even more gripping and action-packed storyline that will leave audiences on the edge of their seats. The film will continue to explore the trials and tribulations faced by Nezha as he comes to terms with his destiny and battles against formidable foes to protect his loved ones and the world.How missing teen Maia Johnston's Upper Hutt rescue unfolded

WEST PALM BEACH, Fla. (AP) — President-elect Donald Trump has invited Chinese President Xi Jinping to attend his inauguration next month — extending a diplomatic olive branch even as Trump threatens to levy massive tariffs on Chinese goods. Trump's incoming press secretary, Karoline Leavitt, confirmed on Thursday that Trump invited Xi, but said it was “to be determined” if the leader of the United States' most significant economic and military competitor would attend. “This is an example of President Trump creating an open dialogue with leaders of countries that are not just our allies, but our adversaries and our competitors too,” Leavitt said in an appearance on Fox News' program ”Fox & Friends." “We saw this in his first term. He got a lot of criticism for it, but it led to peace around this world. He is willing to talk to anyone and he will always put America’s interest first.” CBS News first reported the invitation to Xi. Asked at a Chinese Foreign Ministry briefing on Thursday about Trump's invitation, spokesperson Mao Ning responded: “I have nothing to share at present.” Leavitt said that other foreign leaders have also been invited, but did not provide any details. The move by Trump to invite a leader of an adversarial nation to the American moment that is Inauguration Day is unorthodox. But it also squares with his belief that foreign policy—much like a business negotiation—should be carried out with carrots and sticks to get the United States' opponents to operate closer to his administration's preferred terms. Jim Bendat, a historian and author of “Democracy’s Big Day: The Inauguration of Our President,” said he was not aware of a previous U.S. inauguration attended by a foreign head of state. “It's not necessarily a bad thing to invite foreign leaders to attend,” Bendat said. “But it sure would make more sense to invite an ally before an adversary.” Edward Frantz, a presidential historian at the University of Indianapolis, said the invitation helps Trump burnish his “dealmaker and savvy businessman” brand. “I could see why he might like the optics," Frantz said. “But from the standpoint of American values, it seems shockingly cavalier." White House officials said it was up to Trump to decide whom he invites to the inauguration. “I would just say, without doubt it's the single most consequential bilateral relationship that the United States has in the world,” White House national security spokesman John Kirby said. “It is a relationship both fraught with peril and responsibility.” Trump on Thursday during an appearance at the New York Stock Exchange , where he was ringing the opening bell to open the market, said he’s been “thinking about inviting certain people to the inauguration” without referring to any specific individuals. “And some people said, ‘Wow, that’s a little risky, isn’t it?’” Trump said. “And I said, ‘Maybe it is. We’ll see. We’ll see what happens.’ But we like to take little chances.” Meanwhile, a top aide to Hungarian President Viktor Orban, one of Trump's most vocal supporters on the world stage, said Thursday that Orban isn't slated to attend the inauguration. “There is no such plan, at least for the time being," said Gergely Gulyás, Orban's chief of staff. The nationalist Hungarian leader is embraced by Trump but has faced isolation in Europe as he's sought to undermine the European Union's support for Ukraine, and routinely blocked, delayed or watered down the bloc’s efforts to provide weapons and funding and to sanction Moscow for its invasion. Orban recently met with Trump at Mar-a-Lago. Every country's chief of mission to the United States will also be invited, according to a Trump Inaugural Committee official who was not authorized to comment publicly and spoke on condition of anonymity. The invitation comes as Trump has vowed to enact massive tariffs on Canada, Mexico and China to get those countries to do more to reduce illegal immigration and the flow of illegal drugs such as fentanyl into the United States. He has said that, on his first day in office in January, he would impose 25% tariffs on all goods imported from Mexico and Canada and that China could be hit with even higher tariffs. China produces precursor chemicals used in the production of fentanyl, but Beijing has stepped up efforts over the last year to crack down on the export of the chemicals. “We’ve been talking and discussing with President Xi, some things, and others, other world leaders, and I think we’re going to do very well all around,” Trump said in a CNBC interview Thursday. Xi during a meeting with President Joe Biden last month in Peru urged the United States not to start a trade war. “Make the wise choice,” Xi cautioned. “Keep exploring the right way for two major countries to get along well with each other.” Canadian Prime Minister Justin Trudeau has also pushed back on Trump's threats, warning such a tariffs move would be perilous for the U.S. economy as well. Trudeau earlier this week said that Americans “are beginning to wake up to the real reality that tariffs on everything from Canada would make life a lot more expensive” and said he will retaliate if Trump goes ahead with them. Trump responded by calling Canada a state and Trudeau the governor. In addition to the tariff dispute, U.S.-China relations are strained over other issues, including what U.S. officials see as Beijing indirectly supporting Russia's war on Ukraine. The Biden administration says China has supported Russia with a surge in sales of dual use components that help keep its military industrial base afloat. U.S. officials also have expressed frustration with Beijing for not doing more to rein in North Korea's support for the Russian war. China accounts for the vast majority of North Korea’s trade. North Korean leader Kim Jong Un has dispatched thousands of troops to Russia to help repel Ukrainian forces from the Kursk border region. The North Koreans also have provided Russia with artillery and other munitions, according to U.S. and South Korean intelligence officials. Trump’s Jan. 20 inauguration takes place a day after the U.S. deadline for ByteDance, the Chinese parent company of social media giant TikTok, to sell the social media app or face a ban in the United States. — Associated Press writer Balint Domotor in Budapest, Hungary, contributed reporting.

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Leading the ensemble cast are the renowned talents Chen Yanxi and He Rundong, who are set to deliver gripping performances that will leave viewers on the edge of their seats. Known for their versatility and emotional depth, the duo's on-screen chemistry promises to bring a sense of authenticity and intensity to the supernatural narrative.

Garrett's comments about his future add wrinkle to Browns' worst season since 0-16 in 2017Wu Yingjie, once a prominent figure in Chinese politics, has found himself at the center of a corruption scandal that has rocked the country. Accused of abusing his power for personal gain, Wu is facing serious consequences for his actions.

In conclusion, the backlash against spliced meals is not just about snobbery or elitism in the culinary world. It is a complex issue that raises questions about food quality, safety, sustainability, and culinary standards. While the concept of spliced meals may have its merits in terms of reducing food waste and saving money, it is important to consider the wider implications and consequences of promoting this trend. As consumers, it is up to us to decide what kind of food culture we want to support and what values we prioritize in our culinary choices. So next time you're tempted to whip up a spliced meal, think about who is really getting fed up with this trend and whether it's worth eating into their concerns.Jimmy Carter: a challenged presidency, a life of moral courage