How Custom Website Development Can Help Your Brand Stand Apart

About two out of three people prefer reading beautifully designed content. Meanwhile, design has a 75% influence on your credibility. Without credibility, consumers might decide they can't trust your brand.

You could miss out on potential leads and sales as a result.

Before that can happen, consider choosing custom website design services this year. Instead of a bland, cookie-cutter website, you can stand out from the crowd.

Not sure if you want to invest in a custom website this year? Discover the benefits of custom web design with this guide today!

Boost Brand Recognition

About 60% of consumers prefer shopping from brands they already recognize. The more they recognize, appreciate, and believe in your brand, the more they'll buy. About 90% of consumers expect brands to remain consistent across all platforms, too.

Without brand consistency, brand awareness will never grow. You might struggle to remain top-of-mind with consumers as a result.

In fact, it takes over five impressions to start building brand awareness. You only have seven seconds to make a strong first impression, too.

If you're using a cookie-cutter website builder, you might struggle to infuse your brand throughout the design. Consumers might struggle to associate your website with other branded materials. They might decide to shop from a business they recognize instead.

If you're struggling to build audience awareness, invest in custom website design and development this year.

An experienced design team can infuse your brand throughout every page of your site. Then, consumers will start becoming more aware of your brand. Remaining top of mind could help you generate future leads and sales, too.

Once consumers decide to give your business a try, they might fall in love with your brand. You can start generating brand loyalty, leading to future sales. In fact, one loyal customer is worth 10 single-purchase customers.

Even a 2% increase in your retention rate can lower costs by 10%. As a result, your ROI will rise, allowing your business to grow.

Appeal to Your Ideal Customers

A cookie-cutter website might not appeal to your ideal customers.

Instead, work with an experienced web design and development team. They can start the process by researching your audience and industry. Then, they can build a site that will appeal to your ideal customers.

Knowing how to appeal to your customers could help you forge stronger, lasting relationships with your target audience.

You can use personalization to show consumers you understand their pain points, wants, and needs. Personalization can help you connect with customers on an emotional level. They might feel more inclined to trust you as a result.

Learning how to appeal to your target audience with custom web design can help draw future customers to your brand, too. Then, you'll have an easier time generating conversions, leading to a higher ROI.

Communicate Your Value

Consumers might not feel inclined to choose your business if they can't determine your unique value. A cookie-cutter website won't set you apart from competitors, either.

Learning how to highlight your unique value proposition can set you apart and help you generate more leads.

Work with a custom website design and development team to convey your brand's value across every page. Once consumers recognize your value, they'll understand you can offer what no one else can. As a result, they might decide to give your business a try to leverage that value for themselves.

They might even tell friends about your website and offerings, leading to future sales.

Improve Your Search Engine Rankings

Search engine optimization (SEO) can help your website rank higher on search engines like Google. Higher rankings can help you generate more brand awareness and website traffic. As more people visit your website, you can also generate more leads and sales.

Your website's design and development can have a major impact on your search engine rankings, though.

Google looks for websites that are fast, mobile-optimized, and user-friendly.

Run your site through Google's PageSpeed Insights, Mobile-Friendly Test, and Core Web Vitals. If your site isn't meeting Google's expectations, hire a custom website development team to get your site on track.

They can improve the user experience (UX) on your site, which could help boost your rankings. They can also optimize your content to ensure you appear for relevant searches.

Without SEO and custom website design, however, consumers might find your competitors online instead.

Generate More Leads and Sales

Generating more website traffic can help more people recognize your distinct value. As people fall in love with your brand, you can start generating more leads and sales.

You can even turn your website into a conversion-generating machine. For example, you can add multiple conversion opportunities across your site. You can use forms, buttons, and other methods to generate more leads.

If you're using a cookie-cutter site, however, you might only have one form, minimizing your chances of conversions.

Offer a Positive User Experience

Remember, a positive UX can impact your search engine rankings. It can also impact your ability to generate leads.

A positive UX indicates your website is easy to navigate and use. If your site is messy and unorganized, people might leave. Your bounce rate might rise, which can cause your search engine rankings to drop.

Lower rankings will make it more difficult for consumers to find your business online.

Instead, you can work with your website design and development team to offer the best possible user experience. A positive UX can encourage visitors to come back in the future. They might fall in love with your brand enough to convert, too.

Scale As Needed

As your business grows, your website will need to as well. You could struggle to scale a cookie-cutter website. With custom website development services, however, it's easy.

Your web design and development team can make adjustments to your site as you grow.