Intel
When Kelly-Moore’s analytics began to reveal a growing percentage of mobile traffic on their website, they knew they would need to find a solution or risk losing visitors.
Aktiv proposed a complete responsive redesign coupled with an easy to use content management system that would provide the ability to efficiently and effectively manage the website content, documents and pages; allowing Kelly-Moore to market to mobile visitors and quickly answer changing product demand.
Strategy
Utilize responsive web design and modern web technologies to engage visitors and increase website interaction. Provide users interactive videos and resources to expand their DIY capabilities and showcase potential painting projects. Implement a strategic call to action and SEO plan to increase target audience acquisition and conversion.
Impact
The new responsive KellyMoore.com website is now the most comprehensive resource in their target market; allowing homeowners, designers and painting professionals to expand their knowledge of painting projects, products and paints.
